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Our story started with the idea of giving new mums and mums to be what they really needed and not what everyone else was trying to tell them they needed. As a new mum – you really haven’t a clue what you need for your new baby and end up pouring over websites / looking at list after list and trying desperately to find out what you really do need- believe me- we’ve been there! You then spend a fortune on things that sit in the wardrobe or only get worn once – things that many others convinced you needed to buy and many of them are not in any way special or unique. So – that’s where we come in. It’s simple really!

There are a few key items that you actually need for your baby and your growing child …. Whether in the first few previous months or as they shoot up and get ready to go to school. We will help you understand what those essential items are and give you some lovely choices so you can get together some great things for every occasion … perfect for your little essential one as they change year after year. Our ranges are exclusive to us… designed with TLC by real mums so you will have something that is really unique and they are fairly priced so we make sure we don’t break your bank!

We specialise in baby’s first year all the way up to pre-school – the time that you need the most help and guidance. We believe children should be children so no edgy, mini me fashion for us…. It’s super cute bursting with exquisite detail featuring our range of friendly animal characters every time. We are passionate about the best of the best for your child – so quality and attention to detail are our mantras!! We make sure appealing design and practicality go hand in hand.

100% cotton is critical for us. We use it everywhere we can. It’s fully combed and superfine so gorgeously soft – It really is the best fabric to use against your child’s delicate skin and is not only fully breathable but has thermal properties which help keep child warm when it’s cold and cool when it’s warm. There are no nasty trims on our garments- all our poppers and metal items are nickel free to avoid irritation, our embroideries have soft inner backings and even our Essential One label is super soft at the back of your child’s neck.

One other thing that frustrated us … poor service, waiting an eternity for a package and having your gorgeous things arrive in a basic bag – sent with no tender loving care whatsoever. Not with us! We believe it is equally important that you are delighted with the way you receive your new things as much as you love the items themselves… so with us…it’s gorgeous tissue paper every time and wrapped with real care. All our parcels go out within 24 hours of us receiving your order and use secure tracked reliable couriers!

Nothing is too much for us… we will always help you in any way we can. We go the extra mile in everything we do and so have now set up a Help & Advice area in our site – written by real mums with babies and young children – to help give you extra support at this exciting yet challenging time. Well enough about us, try us out and see if we match up to our promise We’d love to hear from you any time

For things you really need…… The Essential One