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welcome to the essential one

Our story started with the idea of giving new mums and mums to be what they really needed and not what everyone else was trying to tell them they needed. As a new mum – you really haven’t a clue what you need for your new baby and end up pouring over websites / looking at list after list and trying desperately to find out what you really do need- believe me- we’ve been there! You then spend a fortune on things that sit in the wardrobe or only get worn once – things that many others convinced you needed to buy and many of them are not in any way special or unique. So – that’s where we come in. It’s simple really!